The simplicity of the new feature and the broad base of users seem to ensure the success of the tool
Just 24 hours be available on mobile devices, more than 5 million videos were posted on Instagram, the mobile social network that added this function on Thursday evening, hours before the dispute of the final match of the NBA-.
According to accurate technology Mashable website, immediately after the Miami Heat was proclaimed champion – at San Antonio Spurs, he came to sign up no less than 40 hours of video per minute. A true phenomenon.
Unlike other similar services, as I came or Cinemagram, Instagram has a strong user bases (130 million) who have to download a new application to process your videos, because the video feature came with a simple update.
The video function has caught the attention of celebrities like Justin Bieber, who released several videos of the NBA, and the popular presenter of TV Jimmy Fallon’s Party, who have helped to spread further this tool.
From the afternoon of Thursday, as Instagram users can create videos of between 3 and 15 seconds long, adding up to 13 effects or specific filters, and then share it with your network of friends on the mobile platform and at the same time on Facebook, Twitter or Flickr.