Airbnb is fast becoming the go-to app of globetrotters around the world. With over 1 million listings in 190 countries and 34,000 cities, the travel app has been attracting all kinds of travelers. The company is now drawing in a lot more tourists with its new photo-centric app for tablets. The recently updated application features a unique user experience. With its new look, it emulates the look and appearance of an actual travel magazine.
Photo-Centric Features
The new version of Airbnb’s app for Android tablets and iPad is a lot more user- and travel- friendly. It is the first time that the company has pulled out all the stops for their larger mobile display. The goal is to make the app look like a glossy travel magazine or a holiday coffee table book, concentrating heavily on photographs. The photo-centric update is evident throughout the app with high-resolution images featured on the home screen. Even the search option prioritizes photos first.
The company’s design chief, Alex Schleifer, stated that Airbnb opted for an image-focused tablet since they now have an enormous catalog of travel photos. These images are mainly of homes, lodgings, and attractions in various cities around the world. Schleifer also said that since most travelers find their next travel inspiration from other people’s photos, the app is a way to entice others to explore new cities and cultures through the company.
Airbnb also uses these striking photographs to attract new clients. It’s a great marketing strategy, especially when the steep rates of hotels are factored in. After all, more and more travelers these days choose to stay at apartment rentals, hostels, rooms, or even outdoor tents. The photos of homes featured in the app give potential clients an idea on what they can expect when they use the services of Airbnb.
Mobile Similarities
When it comes to its features, the tablet version is virtually similar to its mobile counterpart. This means users can still search and book listings the same way. They can also contact potential hosts, inquire for directions, gather additional travel information, and browse for last-minute rentals. The updated app for tablets also provides a host-friendly experience. Hosts can easily organize their listings as well as send replies to potential renters.
The use of smartphones and tablets to make an Airbnb booking is a big thing for the company. In fact, it is increasingly becoming a top priority since two-thirds of all reservations have an element of mobile use. Eighty percent of this fraction is for last-minute bookings done through a smartphone or a tablet.
Next Attraction
As of yet, only Airbnb users with iPad and Android tablets can enjoy the new features of the app. However, Schleifer hinted that there is a chance that the photo-centric app will also have a Windows version. The company is likewise looking at the possibility of updating the app for Apple Watch and Android smartwatch users. For more information about new or updated apps, hit up Gadget Salvation – an online shop that sells electronics and delivers fresh gadget news.
